Google is the number one search engine in the US with a market share of 65.0%. Yahoo has 19.6% and Microsoft has 8.4% of the market share. Since Yahoo and Microsoft don't have even 25% of the market share, many advertisers were not willing to work with them. The solution, Microhoo! CNN states, "This deal is really about scale," said Yahoo Chief Executive Carol Bartz on a conference call. "By combining the ... technology of both companies, we can create a real, viable alternative for advertisers."
What does this mean to small business owners? Additional medium to effectivey advertiser and reach your customers.
July 29, 2009
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